The mobile phone has evolved from a communication device to a consumer device. Everything that we do in a typical day is moving to the phone. India has seen three primary drivers of mobile usage : voice & sms; messaging & social media; and now shopping.
The mobile usage trends show that not only is the traditional voice & sms category a near fully mature segment, even the demand for new-age applications are showing early maturity indicators.
At the same time, digital content consumption on the phone is witnessing a rising trend. While it has been hard for content owners, publishers and app developers to monetize this, early indications show that new-gen monetization models are beginning to have traction.
At Pariksha, we are building our vision of a micro-payment based mobile marketplace for digital content. We believe that as content consumption grows on the phone and as monetization models for content mature, there will be significant opportunity to deliver curated experiences for our customers through a portfolio of apps.
Here’s a sneak preview of our mobile marketplace for digital content and how our apps support this vision. I will write a detailed post on the marketplace next week. Meanwhile, if you have any ideas/suggestions, feel free to send to firstname.lastname@example.org.